Living in the ward, I've never had the need to stay in the hotel but friends who've stayed rave about it. The management have also pioneered the use of budget airline style pricing with prices falling and rising with demand and regular £1 a night deals. Not so long ago, the idea of Britain's best hotel being in Hackney would have been laughable.
Not every hotel development will be right for the area but if we want to see Shoreditch develop a more balanced economy and less reliance on late bars and strip clubs then imaginative, high quality hotels like this have to be welcomed.
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